Hi Everyone,
20 years ago when I first started working at this company, a good chunk of our portfolio was made up of wines in the $8-$10 dollar range. If you have a box of old newsletters, pull one out right now and have a glance. You’ll see straightforward wines, from classic regions, priced mostly in the $8-$10 dollar cost range. Mostly old family wineries, with a few cooperatives mixed in. Things like O&T Touraine Sauvignon, Dibon Cava, Montelliana Prosecco, and Chateau Costis Bordeaux.
We call them “workhorses.”
While we have grown a great deal in the last 20 years, and added much to the portfolio in terms of higher-tier/high-profile releases, we will never turn our back on the “workhorse” segment – It remains a significant piece of our history and identity. Statistically speaking, with your enthusiastic assistance, we’ve quadrupled down on it!
As an exclamation mark, a proportion of the vines in today’s Sauvignon Blanc/Semillon blend come from 100+ year old vines, and it carries some of the best press that you’ll find in the category this year:
“Six Barreau family generations give the wine a good pedigree. It is smoothly textured and full of fruit. A sliced green-apple aroma, and juicy citrus and kiwi flavors make a fine combination. Drink now. 90 points. “— Roger Voss, Wine Enthusiast, 10/24
$8.40.
This, my friends, is the anatomy of a workhorse.





